品牌战略 · BRAND STRATEGY
威廉伯爵是一个专注于美发、美甲、美容美体的法国美妆品牌，拥有几十年的发展历史和经验。经过不断地传承与创新，威廉伯爵现已发展成为具有雄厚实力、设备齐全、理念先进以及拥有深远影响力的强大品牌。
自1978年正式创立以来，威廉伯爵便以纯熟技术和秀美气息著称于世，一直专注于高品质、个性化美发美甲等服务项目，以全面化的品牌专业管理和先进时尚的设计理念闻名遐迩，并凭借人性化的服务体系，赢得广大顾客的关注与青睐。2000年，在法国皇冠集团（中国）有限公司强大的企业背景下，威廉伯爵不断整合资源，推陈出新，紧跟时代发展趋势，看准市场商机，开始全面进入中国内地市场，并迅速占领了一席之地，逐渐成为美妆行业技术领域的专属品牌。
wearliam is a focus on hair, nail, beauty of French beauty brand, with decades of development history and experience. Through continuous inheritance and innovation, wearliam has developed into a strong, well-equipped, advanced concepts and have a strong influence of the powerful brand.
Since 1978 was formally established, wearliam with skilled technology and beautiful atmosphere is known to the world, has been focused on high-quality, personalized nail salons and other service projects, famous for the comprehensive professional brand management and advanced fashion design concept, and by virtue of the humanized service system, won the majority of customer's attention and favor. In 2000, under the French crown group (China) Co., Ltd. strong business background, wearliam of continue to integrate resources, innovation, closely follow the development trend of the times, spotted business opportunities in the market, began to fully enter the Chinese mainland market, and quickly occupied the place, and gradually become the exclusive brand of beauty industry technical field.
品牌寓意--Moral of the brand
注重品质，就会倾尽全部精力去研究探索。在秀美的品牌造型基础上，威廉伯爵融入新潮时尚元素，秉承“专注，铸造品质”的品牌精神，时刻追求高品质生活，在时尚造型的设计上讲究技术与美感的完美结合，而在服务上坚持“顾客至上，至高体验”的品牌理念，全面诠释秀美不失品质、时尚不失沉稳的品牌态度。
威廉伯爵纯熟技术、秀美气息以及时尚大方的品牌特点，无不彰显生活与艺术相结合之美。于品质中追求创新，于风格上彰显个性，意在打造华丽舒适的品牌体验及享受。
Pay attention to quality, will do all the energy to study. In beautiful brand based on the modeling, wearliam into trendy elements, adhering to the "attention, casting quality" brand spirit, constantly in pursuit of high quality life, in fashionable style design pay attention to technical and aesthetic perfect combination, and in services adhere to "customer to that supreme experience" brand concept, comprehensive interpretation of the beautiful without losing quality, fashion without losing steady brand attitude.
wearliam skilled technology, elegant atmosphere and fashion generous brand characteristics, invariably show that the art of life and the combination of beauty. To the quality of the pursuit of innovation, in the style of individuality, intended to create a luxurious brand experience and enjoy.
品牌定位--brand positioning
法国的浪漫主义，是浑然天成的情怀，也是被世人传颂已久的佳话。威廉伯爵就诞生于如童话般浪漫的国度，一直致力于打造独具匠心的时尚造型、秀发护理以及各类美妆服务。凭借着深厚的品牌底蕴、精湛的高超技术以及巧夺天工的设计理念，威廉伯爵被定义为集纯熟技术与秀美气息为一体的创新品牌，主要服务于中高端的消费群体，并为顾客提供细微细致、舒适得体的超值体验。经过长时间的考验，以及市场的强大需求，威廉伯爵的品牌方向也越来越明晰，正往更加美好的未来奋力前行。
The French romantic, is like nature itself feelings, is famous the world long story. wearliam was born as a romantic fairy tale kingdom, has been working to create a distinctive styling, hair care and all kinds of beauty makeup service. By virtue of a strong brand heritage, superb superb technology and superb craftsmanship of the design concept, wearliam is defined as set of highly skilled and beautiful atmosphere is one of the innovative brand, mainly in the service of the high-end consumer groups and for the customer provide subtle delicate and comfortable experience of value. After a long time test, and a strong market demand, brand direction of wearliam is more and more clear, toward a better future ahead.
