品牌战略 · BRAND STRATEGY
wearliam is a focus on hair, nail, beauty of French beauty brand, with decades of development history and experience. Through continuous inheritance and innovation, wearliam has developed into a strong, well-equipped, advanced concepts and have a strong influence of the powerful brand.
Since 1978 was formally established, wearliam with skilled technology and beautiful atmosphere is known to the world, has been focused on high-quality, personalized nail salons and other service projects, famous for the comprehensive professional brand management and advanced fashion design concept, and by virtue of the humanized service system, won the majority of customer's attention and favor. In 2000, under the French crown group (China) Co., Ltd. strong business background, wearliam of continue to integrate resources, innovation, closely follow the development trend of the times, spotted business opportunities in the market, began to fully enter the Chinese mainland market, and quickly occupied the place, and gradually become the exclusive brand of beauty industry technical field.
品牌寓意--Moral of the brand
Pay attention to quality, will do all the energy to study. In beautiful brand based on the modeling, wearliam into trendy elements, adhering to the "attention, casting quality" brand spirit, constantly in pursuit of high quality life, in fashionable style design pay attention to technical and aesthetic perfect combination, and in services adhere to "customer to that supreme experience" brand concept, comprehensive interpretation of the beautiful without losing quality, fashion without losing steady brand attitude.
wearliam skilled technology, elegant atmosphere and fashion generous brand characteristics, invariably show that the art of life and the combination of beauty. To the quality of the pursuit of innovation, in the style of individuality, intended to create a luxurious brand experience and enjoy.
The French romantic, is like nature itself feelings, is famous the world long story. wearliam was born as a romantic fairy tale kingdom, has been working to create a distinctive styling, hair care and all kinds of beauty makeup service. By virtue of a strong brand heritage, superb superb technology and superb craftsmanship of the design concept, wearliam is defined as set of highly skilled and beautiful atmosphere is one of the innovative brand, mainly in the service of the high-end consumer groups and for the customer provide subtle delicate and comfortable experience of value. After a long time test, and a strong market demand, brand direction of wearliam is more and more clear, toward a better future ahead.